Terrible keeping conditions for pigs

The Atlas Challenge

The FOUR PAWS food industry rankings towards animal protein reduction 

Have a look
Meat is heat

Take Action!

It’s time for the food industry to step up

Sign Up!
Mass farming of chickens for meat production

Less meat is good for us, the animals and the planet


Watch Now!

The FOUR PAWS Atlas Challenge

FOUR PAWS is challenging companies in the food industry! We want to drive meat consumption down while increasing plant-based options. With billions of animals being farmed globally kept in terrible conditions, contributing to the climate crisis, deforestation and environmental degradationit’s time for key players in the industry to step up and put sustainable food strategies on their agenda to become progressive planet-savvy pioneers. 

What FOUR PAWS is asking

FOUR PAWS is asking companies to take responsibility for their impact on the planet and play a positive rather than destructive role. Companies are beginning to do this by diversifying the food they offer, reducing their quantities of meat and increasing plant-based food and innovative products. But for companies to have a truly positive impact, such steps need to happen at a much bigger scale.

We expect action and progress from the food industry within the following categories: 

  • defining, implementing, and reporting concrete strategies to promote meat and dairy reduction in their Corporate Social Responsibility (CSR)and/or separate policy, which includes a clear statement highlighting the benefits of reduction for animal welfare and to reduce greenhouse gas emissions from livestock; 
  • ensuring that the reduction of meat and dairy is not compensated with the increase of another animal-based product/ingredients;
  • promoting plant-based alternatives through consumer awareness by highlighting animal- and climate-friendly food via various marketing tools; 
  • setting time-bound targets for the transition of the remaining animal-derived ingredients away from factory farming and supporting farmers to implement high welfare husbandry systems.

Over 80 billion farm animals1 are slaughtered for food each year which involves extreme animal suffering and damage to the environment. Intensive livestock farming is responsible for 14.52 to 16.53% of the world’s man-made greenhouse gas emissions. 

By assessing the level of effort from leading food industry players compared to their competitors, FOUR PAWS shows where companies stand and encourages them to reassess their goals and strategies.  

With meat and dairy production negatively contributing to factory farmed animals and the climate crisis, industries hold a powerful key to deciding the fate of billions of farmed animals and the planet.  

It’s time for the food industry to take action

 and stop contributing to the destruction of the planet!

Ask them now!

The FOUR PAWS Atlas challenge Rankings

FOUR PAWS conducted rankings depicting the level of effort and performance of the key players within the food industry sector. How does your favorite compare? To help end factory farming and mitigate climate change, will companies prioritize animal protein reduction and increase sustainable plant-based offerings? 

Door is opening to a hotel room

Hotel Companies

Are global hotel companies prioritizing meat and dairy reduction as part of their animal welfare and climate action goals?


Chocolate Companies

Which leading chocolate companies focus on animal welfare, climate and dairy reduction strategies? 

Basket full of vegetables in a supermarket


Are leading food retailers prioritizing meat reduction and increasing plant-based foods?  

Atlas Challenge – Food Delivery Services

Food Delivery Services

How does your favorite food delivery service compare? 

Atlas Challenge – Food producers

Food Producers

What are the leading food producers progressive food strategies?

Atlas Challenge – Fast-Food Chains

Fast-Food Chains

How are the fast-food chains performing when it comes to meat and fish reduction and increasing plant-based food?

Atlas Challenge – International Fast-Food Chains

International Fast-Food Chains

How do the headquarters of key international fast-food chains compare to their locations in other countries?


Did you know?


of agricultural land is used for livestock, and 23% for crops.(4)

>0 billion

farm animals are slaughtered for human consumption each year, two thirds on factory farms. (5, 6)


of global greenhouse gas emissions is caused by livestock farming. (7, 8)


If you have any questions or would like more information, please contact us at: TheAtlasChallenge@four-paws.org 

Note: Any advertisements that may appear during the viewing of this video are unrelated to FOUR PAWS. We assume no liability for this content.

1 https://ourworldindata.org/meat-production#number-of-animals-slaughtered
2, 7 Gerber PJ, Steinfeld H, Henderson B, Mottet A, Opio C, Dijkman J, Falcucci A, Tempio G. Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities. Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities. 2013 [accessed 2023 Feb 6]. https://www.cabdirect.org/cabdirect/abstract/20133417883
3, 8 Eisen MB, Brown PO. Rapid global phaseout of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years and offset 68 percent of CO2 emissions this century. PLOS Climate. 2022;1(2):e0000010. doi:10.1371/journal.pclm.0000010
4 www.Ourworldindata.org
5 https://ourworldindata.org/meat-production#number-of-animals-slaughtered
6 www.statista.com

Share now!