Mulesing Sheep Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs...All the brands below have public positions against mulesing, a cruel mutilation of merino lambs. Together these brands show that the fashion industry...Your favorite brand is not on the list? If you want more brands to become mulesing-free, please sign our petition ....Brands against Mulesing

OCTOBER 2019: Launch of the Wool Guidebook for brands MARCH 2020:  Austrian Comedians Monica Weinzettl und Gerold Rudle speak out against mulesi...March 2021:  Success!  International brand-check launched & 7 brands convinced to make a commitment...Pain-free solutions, like the use of naturally flystrike resistant sheep, are available, standards are in place, all major wool suppliers can offer c...Our Progress: Timeline to End Mulesing

“H&M Group does not tolerate animal abuse, and we only buy from suppliers that guarantee mulesing-free merino wool. H&M Group aims to ensure that b..."We are very pleased to see brands taking a stand against this cruel practice. Their actions let wool producers know that they want change and care a...Wool Farm Animals...Brands like Patagonia, H&M, Kmart Group, and Hugo Boss are speaking out against this cruel practice, while making solid commitments to phase out their...Traceability and certification initiatives like the RWS are increasingly relied upon by brands to help meet animal welfare needs and improve transpar...Over 180 Fashion Brands Oppose Mulesing Over 180 fashion brands oppose mulesing

Mulesing Sheep Australia Farm Animals Fashion (Wear It Kind) Wool FOUR PAWS advocates for animal welfare at high-level industry event in Northern Ita...Mulesing Sheep Australia Farm Animals Fashion (Wear It Kind) Wool FOUR PAWS advocates for animal welfare at high-level industry event in Northern Ita...Together they call for more “natural fibers” by 2030 while the global animal organization FOUR PAWS, and a growing number of consumers call for hi...Brands against Mulesing FOUR PAWS started to actively document international brands that have made public anti-mulesing commitments since 2020. What h...400 International Fashion Brands oppose cruel wool

While there is a long way to go for animal welfare in fashion, we are seeing some good progress made by the fashion industry...Fashion (Wear It Kind) Global and local fashion brands showcased at a special Wear it Kind photoshoot fashion is becoming kinder to animals...Over 1,600 brands have pledged to go Fur Free Over 300 brands have taken a position against the cruel practice of mulesing 57% of brands rated in our...Animal-Friendly Fashion Collection at Where Pigs Fly Farm Sanctuary Animal-Friendly

"The brand letter is intended to send a strong signal to the Australian wool industry that it is time to abolish mulesing once and for all by setting...Wool Australia Sheep Fashion (Wear It Kind) USA FOUR PAWS hands over open brand letter to Australian wool industry calling for an end to the cr...Wool Australia Sheep Fashion (Wear It Kind) USA FOUR PAWS hands over open brand letter to Australian wool industry calling for an end to the cr...According to Picallo Gil: "Many brands are switching to only use certified mulesing-free wool from 2025 on, which is five years earlier! In addition,..."For the sake of animals, consumers and fashion brands, we want to use the momentum of the open brand letter to encourage AWI to develop a bold action...Global fashion brands come together for animals Global Fashion Brands Come Together For Animals

Farm Animals Sheep...This ground-breaking moment is a huge milestone for global animal welfare organization, FOUR PAWS, which has been advocating against the cruel procedu...While many other brands – such as Nike´s biggest competitors, Adidas and Puma – already made public commitments to exclude the cruel and outdated...Nike Follows Through on Protecting Lambs Nike Follows Through on Protecting

Fashion (Wear It Kind) Sheep...But what is mulesing? It involves restraining lambs at 6-12 weeks of age on their backs. Then shears, similar to garden shears, are used to cut away... Join the over 150,000 supporters in signing our petition against mulesing to show brands that you won’t stand for the use of mulesed wool in...Five cool facts about sheep 5 cool facts about sheep

While there is a long way to go for animal welfare in fashion, we are seeing some good progress made by the fashion industry...fashion is becoming kinder to animals Fashion (Wear It Kind) Global and local fashion brands showcased at a special Wear it Kind photoshoot Global an...Animal-friendly fashion never looked so good! In a special fashion photoshoot for our Wear it Kind program at Where Pigs Fly Farm Sanctuary, six bran...By Chrissy Phoong  Digital Marketing Specialist, FOUR PAWS Australia...Animal-Friendly Fashion Collection at Where Pigs Fly Farm Sanctuary Animal-Friendly

Plants & Algae Microbes...Why do we need to reduce use of...Brands such as Stella McCartney, Ganni, Miomojo, Pangaia and Hermès are already successfully showcasing garments and accessories made from plants and...Let brands know how you feel about their use of animal derived materials and their negative impacts. Ask them what next-gen materials they are investi...Fashion Forward: Next generation Materials are Both Animal Friendly and Sustainable