Brand Letter of Intent
Fashion brands are moving away from mulesed sheep wool and call for a more ethical live cut lambs (mulesed wool) industry
The present "Brand Letter of Intent" is another strong signal to the Australian wool industry and global wool supply chains, that live lamb cutting (also known as mulesing) must become a thing of the past. Brands who sign the letter do not want wool from lamb cutting and they are either already certified lamb cutting-free or intend to be by 2030.
The letter directly calls on the Australian wool industry to enable that shift away from any type of lamb cutting (mulesing). The growing anti live lamb cutting movement demonstrates that the demand for wool free from lamb cutting exists and will increase in the coming years. In the interests of both the animals and the Australian wool industry, it’s time to make a plan to transition away from lamb cutting.
Progressive Brands
support an end of live lamb cutting (mulesing) by signing the 'Brand Letter of Intent'
ACLER
adidas
Aje
alchemist
Aldi Nord
ALDI SÜD
America Today
Anna Field
ARMEDANGELS
ba&sh
Bergans
Bershka
Bestseller
BRAX
Breuninger
CALIDA
C&A
camel active
Closed
Esprit
ETP
Even&Odd
Friboo
GLOW
H&M Group
Hess Natur
HUGO BOSS
Icebreaker
Inditex
Jack Wolfskin
JOSLIN
Kathmandu
Kings Of Indigo
Lilleman
LÖFFLER
MANGO
MAMMUT
Marc Cain
Marc O'Polo
Marks & Spencer
Massimo Dutti
Merz b. Schwanen
Mini Rodini
MISSEGLE
MISSGUIDED
MTM
MUNTAGNARD
MUSTANG
Nanka Creative
NEXT
NKD
Noyoco
The North Face
Thought Clothing
ODLO
ORTOVOX
Otto Group
Oysho
patagonia
People Tree
Pier One
Primark
PROFUOMO
Pull & Bear
PUMA
Reformation
River Island
SALEWA
Shushulka
Sissy-Boy
Smartwool
SCROC
s.Oliver
Stradivarius
Tchibo
The Wool Company
Tom Tailor
VF Corporation
Waschbär
WE
Wolf & Badger
Yan Tan
YAYA
you look perfect
Yourturn
Zalando
Zara
Zara Home
ZIGN
Ziener
How to get involved as a brand?
Download the attached "Brand Letter of Intent" and support the cause!
By signing it yourself (or the CEO/CSR Manager/Sustainability officer in your company) you are showing the Australian wool industry and your supply chain that:
- your company already sources certified non-mulesed wool or
- that your company intends to source only verified non-mulesed wool by 2030
If you want to be part of the progressive anti-mulesing movement, send your signed letter to textiles@four-paws.org and amplify the united voice against mulesing.
In case you have any questions regarding this initiative, please feel free to contact us.