The fashion industry is one of the largest contributors to environmental degradation and animal suffering. Animals are sentient beings who are capable of experiencing a variety of emotions and sensations, including pleasure, pain, joy, and fear. Many animals can even exhibit complex emotions like grief and empathy. Animals' feelings hold significance and deserve consideration.

Every animal counts. Nevertheless, when dealing with such massive numbers of animals and minimal consideration for their well-being, the industry often treats animals as mere objects. The unbelievable number of five billion animals affected by the lack of animal welfare standards in fashion includes:

Our brains generally struggle with comprehending large numbers, which can make it challenging to fully grasp the extent of the suffering that billions of animals endure in the fashion industry. To put this number in perspective, the number of animals used for fashion on a yearly basis is more than three times the entire population of India (the most populous country on the planet) or more than half of the current world population.⁷ Surprised?

Despite the already enormous impact the textiles industry has on animal lives, only a small fraction of animal-derived materials are certified to meet animal welfare standards. For example:

• less than 3% of the world's supply of wool
• around 4% of the world's down and feathers
• and less than 1% of alpaca wool is certified to an animal welfare standard.

This lack of certification indicates that the welfare of these animals is often overlooked, and many suffer from poor welfare standards and cruel practices such as mulesing, live plucking or intensive keeping.

The sheer volume of animals used in fashion each year is contributing to the worldwide pressures on our planetary boundaries. Animal agriculture accounts for up to 16.5% of global GHG emissions⁸, making it a significant contributor to the climate crisis. Additionally, the environmental impacts of livestock farming, including land use and degradation, water scarcity, waste flows of pollutants, and the nutrient elements nitrogen and phosphorus all contribute to unprecedented threats to climate and biodiversity.

The fashion industry's use of animal-derived materials also poses human health risks. In 2020, we saw a direct link between the spread of zoonotic diseases and the global fashion industry when COVID-19 spread to mink on fur farms in the EU. Mink farms in 10 countries have since been hit by outbreaks, including the U.S., Canada, France, Greece, Italy, Latvia, Lithuania, Poland, Spain and Sweden.⁹ In order to keep up with the demand of of animal-derived products in fashion, the industry uses intense commercial farming systems, which therefore increases the risk of zoonotic diseases like COVID-19. The use of animal-derived materials is not sustainable in the long term. It is therefore imperative that the fashion industry takes steps to reduce and replace the use of animal-derived materials with sustainable alternatives derived from circular and restorative production systems.

To create a fashion industry that is kind to animals and the planet FOUR PAWS recommends the following key principles: 

• Look for pre-loved fashion or seek out sustainable animal-free fashion options.
• Write to your favorite brands and ask them to stock sustainable and animal-free apparel.
• If you are going to buy clothing made from animals hair, skin or feathers, at minimum ensure it’s certified to rule out mulesing and live plucking. And remember for leather, there are virtually no products even certified to an animal welfare standard.

Consumers and brands will play a crucial role in driving this change by supporting sustainable and ethical fashion solutions.  

Together we can create a more sustainable and compassionate fashion industry that benefits animals, people, and the planet.