Animals abused for Fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 
But it doesn’t have to be this way! Demand for ethical fashion is rising. It's time to fix fashion. Let's #WearitKind.

Textiles made from animal suffering

Wear it Kind Campaign

#WearItKind - Our Campaign for Animal-friendly Fashion

Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Read more here #WearitKind

Your choice makes a difference

Every conscious choice can make a difference!


Shopping guide for animal-friendly fashion

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If you are considering buying animal-based fashion:

WOOL Industry

From sheep to cashmere goats – a world of suffering in wool production

Lambs

Sheep Wool

Lambs and sheep suffer horrendously for the bloody business of wool production

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Lamb in the wool industry

Frequently Asked Questions

On live lamb cutting, also known as mulesing

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Lamb in the wool industry

Sign to protect lambs from Live Lamb Cutting

Time to end this brutal practice

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Mohair goat

Mohair

Curly haired mohair goats endure cruel sheering processes and painful mutilations for luxury products

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Angora rabbits

Angora

Angora rabbits endure a lifetime of torture for their soft fur

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Cashmere goat

Cashmere

How cashmere goats endure pain and suffering for their fine fur undercoats

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fur Industry

The breeding of fur animals or trapping them in the wild to produce fashion or luxury items is cruel, unethical, and unnecessary

The Truth About Fur

The Truth About Fur

Even a fur trim comes from extreme cruelty to animals 

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Fur Farming

Majority of fur comes from caged and abused animals 

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Fur trapping: What's the Issue?

Here's what you need to know about the industry

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Fur or Fake

Four ways to tell the difference

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Down Industry

Geese and duck welfare is severely compromised as they are tormented in cruel practices hidden in the production of down

Geese

Down

Did you know that 3.4 billion ducks and geese are slaughtered annually in the production of down and feathers?

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Live Feather Plucking

What happens behind the scenes for down

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10 Facts about Geese

Did you know that geese are good "guard dogs"?

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Ducks

10 Facts About Ducks

Did you know that all ducks have highly waterproof feathers?

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Foie Gras

How animals are tortured to produce this delicacy

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Zoe was rescued from a fur farm

Shopping Guide for Animal-Friendly Fashion

From wool to down – have a heart for animals when shopping 

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suffering for fashion

The animals behind the products

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