Woman with a fox - symbolic image for the Wear it Kind brand directory

The Wear It Kind Directory


See how your favorite brands rate regarding four key animal welfare issues

Click here

Together, we can move the fashion industry to make animal protection a priority, by shining a spotlight on fashion brands taking steps towards an animal-friendly fashion future. Utilize this directory to support proactive brands, and to know who to reach out to for further action.

We rate brands on their efforts to

Avoid live lamb cutting in wool

Avoid live plucking in down

Avoid fur

Reduce use of animal materials

Understanding our ratings

Highest positive action

Good progress

Needs improvement

No action

Click on a Brand to Learn More About Their Commitments to the Four Key Issues

& Other Stories

×

Abercrombie & Fitch

×

About You

×

Aclima

×

adidas

×

Aerie

×

Afends

×

Afound

×

Ahlens

×

Aigle

×

alchemist

×

Aldi Nord

×

Aldi Süd

×

Alessa

×

allbirds

×

ALLSAINTS

×

Alma & Lovis

×

Alpin Loacker

×

ALTRA

×

AMERICA TODAY

×

American Eagle

×

ANN TAYLOR

×

Anna Field (Zalando)

×

Another Tomorrow

×

Arc'teryx

×

Aritzia

×

ARKET

×

ARMEDANGELS

×

Ashoka

×

ASICS

×

ASKET

×

ASOS

×

ATHLETA

×

Atmos & Here (The Iconic)

×

ba&sh

×

Balenciaga

×

Balzac Paris

×

BANANA REPUBLIC

×

Barbour

×

Barts

×

BASSIKE

×

Baum und Pferdgarten

×

BAUR

×

Beaumont Organic

×

Beggxco

×

Bershka

×

BESTSECRET

×

BESTSELLER

×

Betty Barclay

×

BIG W

×

BLEND

×

BLUEY MERINO

×

BNSM

×

BODEN

×

BON'A PARTE

×

Bonprix

×

BOODY

×

Boohoo

×

BRAX

×

Breuninger

×

BURBERRY

×

by-bar

×

C&A

×

Calida

×

Calvin Klein

×

camel active

×

Canada Goose

×

CECIL

×

Celtic & Co.

×

Chiemsee

×

Chloé

×

Citizen Wolf

×

CLOSED

×

Columbia

×

Comma

×

Companys

×

CONVERSE

×

COS

×

COUNTRY ROAD

×

COYUCHI

×

Culture

×

Dafiti

×

DAVID JONES

×

Decathlon

×

Desigual

×

Dickies

×

Diesel

×

Dior

×

Disana

×

dm-drogerie markt

×

Doghammer

×

Dorothy Perkins

×

DRYKORN

×

ECOALF

×

Eddie Bauer

×

Eileen Fisher

×

Eisbär

×

Elk

×

Ellos

×

ENGEL SPORTS

×

Engelbert Strauss

×

Ernsting's family

×

Esprit

×

Etam

×

Even&Odd

×

Everlane

×

F&F Clothing (Tesco)

×

Fabienne Chapot

×

Falke

×

FatFace

×

Fendi

×

Filippa K

×

Filling Pieces

×

Fjällräven

×

Forever new

×

Friboo

×

G-Star RAW

×

Galeria

×

GANNI

×

Ganter

×

Gap

×

GARY MASH

×

George (ASDA)

×

Gerry Weber

×

Giesswein

×

gorman

×

Grüne Erde

×

GUCCI

×

H&M

×

H&M Home

×

Hanro

×

Helly Hansen

×

HEMA

×

Hermès

×

Hervis

×

hessnatur

×

Hirsch Natur

×

Hobbs

×

Hofer

×

Hoka One One

×

House of Sunny

×

HUGO BOSS

×

icebreaker

×

ICHI

×

Intersport

×

J.Crew

×

Jack & Jones

×

Jack Wolfskin

×

JAN 'N JUNE

×

Jigsaw

×

John Lewis & Partners

×

JOOP!

×

Joules

×

JUNONA

×

kaipara

×

Kathmandu

×

KD New York

×

kik

×

Kings of Indigo

×

Kmart Australia

×

Komodo

×

La Redoute

×

LACOSTE

×

LANIUS

×

LEVI'S

×

Lidl

×

Liebeskind Berlin

×

Lipsy

×

Löffler

×

Louis Vuitton

×

LOVJOI

×

lululemon

×

Macy's

×

Maloja

×

Mamalicious

×

Mammut

×

MANGO

×

Mantis World

×

Marc O'Polo

×

MARCCAIN

×

MARIKOO

×

Marks & Spencer

×

Massimo Dutti

×

Matalan

×

MATE

×

Matinique

×

Meindl

×

Merz b. Schwanen

×

Michael Kors

×

MIMCO

×

Monki

×

Monsoon

×

Mountain Hardwear

×

MUD Jeans

×

Mufflon

×

Muntagnard

×

Mustang

×

Napapijri

×

NAUTICA

×

NAVAHOO

×

New Balance

×

New Look

×

NEW YORKER

×

Next

×

Nike

×

NIKIN

×

NILE

×

NOISY MAY

×

nui

×

Nutmeg (Morrisons)

×

O'Neill Europe

×

OBJECT COLLECTORS ITEM

×

Odlo

×

Off-White

×

OLYMP

×

Only

×

ONLY & SONS

×

ORTOVOX

×

Otto.de

×

Oysho

×

Part Two

×

patagonia

×

Peek & Cloppenburg Düsseldorf

×

Peek & Cloppenburg Hamburg

×

Peter Hahn

×

Phase 8

×

PIECES

×

Pier One

×

Pimkie

×

PKZ

×

Politix

×

prAna

×

Primark

×

Profuomo

×

Pull & Bear

×

Puma

×

Ralph Lauren

×

Reebok

×

Reformation

×

REI Co-op

×

Reima

×

River Island

×

Rouje

×

s.Oliver

×

Saint Tropez

×

Salomon

×

Sandro

×

Sanuk

×

Save The Duck

×

Schöffel

×

SCOTT

×

SCROC

×

Seagale

×

Sealand Gear

×

Seidensticker

×

SELECTED

×

Selfridges

×

Sézane

×

Sissy-Boy

×

Smartwool

×

SOREL

×

Spell

×

Sportsgirl

×

Stella McCartney

×

Stone Harbor

×

Stradivarius