Take action

Ways You Can Make a Difference

Kinder fashion starts with you!

Take Action
Woman wearing ethical fashion standing next to a cow

Do You Know How to Wear it Kind?

Find out which steps you can take as a consumer

Here
Wool grower in a flock of non-mulesed pheep

Change the Fashion Industry

Learn how to be an advocate for ethical fashion and the animals it affects

Learn more

Take Action

Together we are making a difference

We are creating a kinder world for animals. We are moving the world to #WearItKind! 

People are taking action, speaking out and choosing to Wear it Kind and it’s never been easier, with more designers than ever now committed to getting it right!  

Here’s what you can do to make animal-friendly fashion the only kind of fashion! 

Take a Stand 

Join thousands of people across the world who are already discovering longer lasting, stylish clothes that are positive for animals, people, and the environment.

Fur

Let's end the deadly fur trade

Call on all countries to ban fur farms

here
Girl with long blond and pink hair

Take the pledge to #WearItKind

Animal-friendly fashion starts with you!

Here

Learn How to Wear it Kind

Calf

Use our Wear it Kind shopping guide

Make more compassionate choices as a consumer

here
Meriono sheep in a field in Germany

Check out our Knitting Kind Guide

Ethical wool yarn and alternatives

Here
Good on you app founder

Download the Good on you app!

Choose fashion that is gentle on animals, people, and the planet

Here

Be an Advocate Within the Industry

Merino sheep in a flock

Sign the Brand Letter of Intent

Join the other textile brands that are calling for a mulesing-free wool industry

Here
Red fox

Find Fur Free Retailers

FOUR PAWS supports the Fur Free Retailer program and its mandate to help you find guaranteed fur-free fashion

Here
Stack of wool knit sweaters

Read our wool guide

Learn more about ethical wool, important certifications to look for, and wool alternatives 

Here

FIND OUT MORE

Woman wearing a hat

KINDER FASHION STARTS WITH YOU!

Wear your values. Wear it Kind. 

Take The Pledge!

Search